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Cookie Policy

How we use cookies and pixels on our website, and how you stay in control.

Last updated: 28 October 2026

Last updated: 17 May 2026

TABLE OF CONTENTS

In short
01

What cookies are

Cookies are small text files that a website saves on your device. They help the site work, remember your choices and understand how it is used.

We also use pixels (also called tags). These are small pieces of code from advertising and analytics providers that record actions such as viewing a page or submitting a form. In this policy, “cookies” includes pixels and similar technologies.

Cookies set by our own website are first-party cookies. Cookies set by other companies, such as Meta or TikTok, are third-party cookies.
02

Your consent

When you first visit our website, a banner asks whether you accept analytics and marketing cookies. These cookies stay switched off until you accept them. Only strictly necessary cookies, which the website needs to work, are used without your consent.

You can accept all, reject all, or choose by category. You can change your mind at any time. Your choice is saved for 12 months, after which we ask again.

03

Cookies we use

Strictly necessary

Needed for the website to work and stay secure, including remembering your cookie choice and protecting our forms from spam. These cannot be switched off.

Cookie

Provider

Purpose

Duration

Cookie consent preference

SphereAtlas (consent tool)

Remembers your cookie choices

12 months

_GRECAPTCHA

Google reCAPTCHA
Protects our forms from spam and automated abuse

6 months

WordPress and security cookies

SphereAtlas
Keep the website working, secure and protected against spam and abuse
Session to 12 months
Analytics

Help us understand how visitors use the website so we can improve it. The information is grouped and does not identify you directly.

Cookie

Provider

Purpose

Duration

_ga

Google Analytics
Distinguishes visitors

2 years

_ga_

Google Analytics

Keeps track of a visit session

2 years

Marketing

Help us measure our advertising, show our ads to people likely to be interested, and avoid showing you ads you have already responded to.

Cookie

Provider

Purpose

Duration

_fbp, fr

Meta (Facebook and Instagram)
Measure ad performance and deliver relevant ads
Up to 3 months

_ttp, _tt_enable_cookie

TikTok
Measure ad performance and deliver relevant ads
Up to 3 months

_gcl_au

Google Ads (only if we run Google advertising)
Measure ad performance
3 months
Cookie names and durations are set by each provider and can change. Our cookie banner always shows the current list.
04

How advertising pixels work

If you accept marketing cookies, the Meta Pixel and TikTok Pixel record actions on our website, such as viewing a page or submitting an enquiry form. Meta and TikTok may connect this with your account on their platforms to measure our adverts and show them to relevant audiences.

We do not send the content of your forms, such as your child’s details, to advertising platforms through these pixels. Meta and TikTok use the information under their own privacy policies.
05

Embedded content

Some pages may include content from other services, such as videos or maps. These services may set their own cookies when you play or interact with the content. They are covered by the providers’ own cookie and privacy policies.

06

How to control cookies

Besides the cookie settings on our website, you can:

  • block or delete cookies in your browser settings (blocking strictly necessary cookies may stop parts of the website from working);
  • opt out of Google Analytics with the Google Analytics opt-out add-on;
  • manage your ad preferences on Meta and in your TikTok app under Settings and privacy → Ads.

07

More about your data

Some cookies collect personal information. Our Privacy Policy explains how we handle it, how long we keep it and your rights.

08

Changes to this policy

We will update this policy when we add or remove cookies or change how we use them. The “Last updated” date at the top shows when it last changed.

Questions about cookies?

Email our privacy team or message us on WhatsApp.

SphereAtlas Global Management and Strategic Consultancy LLC
Sharjah Media City (Shams), Sharjah, United Arab Emirates
Licence No. 2646712.01

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